We talk a lot about outputs.
How fast they come. How many we can generate.
We ask AI for concepts, campaigns, answers, content.
And it delivers. Instantly.
But the best creative breakthroughs don’t come from volume.
They come from clarity.
From tension.
From the right question - asked the right way.
Our most meaningful insights have never come from speed.
They’ve come from reframing.
From asking differently.
From someone pausing and saying, “Wait - what are we really trying to understand here?”
That’s the real art of prompting.
And it begins long before the first word is typed.
Prompting Is the First Creative Act
Prompting is not just a task.
It’s a practice.
A kind of listening.
An extension of intention.
Every word we give a system is a clue - not just about what we want,
but about how we think.
What we believe matters.
What we’re blind to.
What we hope to find.
In every project I’ve worked on,
there’s always a moment where one sentence changes everything.
Sometimes just a word.
You feel the centre of gravity shift.
And suddenly the whole system points somewhere more honest.
That doesn’t come from better optimisation.
It comes from better attention.
This Is Not Just a Prompt
It’s a creative act.
A design move.
A provocation.
It’s where the tone of the thing is set -
not just in what you ask for,
but in how you ask.
Because AI doesn’t just follow instructions.
It mirrors your focus.
It reflects your assumptions.
It amplifies what you care about - or forget.
Prompting like a poet doesn’t mean being flowery.
It means being emotionally precise.
Knowing that tone carries weight.
That metaphor shapes memory.
That the structure of a question is also the structure of its answer.
Build Like a Human
AI can pattern-match.
But it can’t feel discomfort.
It can test a line.
But it won’t see your face when one finally lands.
That’s our work.
To care.
To choose.
To hold the ambiguity long enough to find what’s real.
So yes: prompt like a poet.
Not to make things sound better,
but to surface something true.
Because what we ask is what we build.
And what we build shapes what comes next.
— Alexandra
Welcome to Humanity in Pixels.
A lens, a journal, a small act of resistance.
A reminder that design is culture-making, memory-shaping, and meaning-building.
Let’s design what truly matters -
for now, and for what comes next.
— Best,
Alexandra
Reflections on design, storytelling, and human futures by Alexandra Jugović. © 2025