Alexandra Jugović / Yūgen Studio
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Why I’m Writing: Designing What Matters Now and Next
I've spent my career creating experiences that live in invisible spaces - between code and colour, interface and instinct, what we build and what we feel.
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Echoes from the Lost Internet
Apr 17
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Alexandra Jugović
20
10
Why the Soul of Innovation Was Never the Tool
May 26
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Alexandra Jugović
11
2
Donnie Darko’s Website: The Web That Could Keep a Secret
Apr 23
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Alexandra Jugović
10
1
Authenticity is the New Royalty
Jul 4
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Alexandra Jugović
8
Recent posts
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Why the Bot Must End the Chat
How we build trust with rules, not feelings.
Aug 24
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Alexandra Jugović
7
4
Humans, Ants, and AI: Where Intelligence Really Sits
Why devotion — not prediction — is the highest form of intelligence
Aug 20
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Alexandra Jugović
3
Why AI is already rewriting the way we speak
Language Is a Living Spell
Aug 11
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Alexandra Jugović
5
Authenticity is the New Royalty
Why being fully human is the last rare thing
Jul 4
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Alexandra Jugović
8
Darren Aronofsky Is Not Afraid of AI
Not the end of filmmaking. Just the next evolution- if you care enough
Jun 22
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Alexandra Jugović
6
Dispatches from the Lost Internet
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The Website That Caught the Police
How we faked a crime scene for the Punisher movie website and accidentally staged one too real —Dispatches from early 2000s Shoreditch
Jun 14
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Alexandra Jugović
7
1
Amantes Sunt Amentes — When the Internet Was a Love Story
The cult monograph from Hi-ReS! — a relic from a lost digital frontier.
Apr 25
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Alexandra Jugović
1
Donnie Darko’s Website: The Web That Could Keep a Secret
The Only Currency Was Curiosity - Built for Wonder, Not Data. The website for the film Donnie Darko, a collaboration between Richard Kelly and Hi-ReS!A…
Apr 23
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Alexandra Jugović
10
1
Echoes from the Lost Internet
What We Can Still Learn from a Flash Website for the film 'Requiem for a Dream' Built in 2000
Apr 17
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Alexandra Jugović
20
10
Humanity In Pixels
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Why the Bot Must End the Chat
How we build trust with rules, not feelings.
Aug 24
•
Alexandra Jugović
7
4
Humans, Ants, and AI: Where Intelligence Really Sits
Why devotion — not prediction — is the highest form of intelligence
Aug 20
•
Alexandra Jugović
3
Why AI is already rewriting the way we speak
Language Is a Living Spell
Aug 11
•
Alexandra Jugović
5
Authenticity is the New Royalty
Why being fully human is the last rare thing
Jul 4
•
Alexandra Jugović
8
Why Prompt Like a Poet
Because what you ask is what you make
Jun 11
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Alexandra Jugović
6
Why Creativity Must Shape the Future of AI
Beyond efficiency, and into meaning
Jun 2
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Alexandra Jugović
6
Why the Soul of Innovation Was Never the Tool
It Begins With Intent
May 26
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Alexandra Jugović
11
2
Unwritten
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Darren Aronofsky Is Not Afraid of AI
Not the end of filmmaking. Just the next evolution- if you care enough
Jun 22
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Alexandra Jugović
6
The Alchemist's Vision: we can fuse Art, Technology, and Humanity into something new
Alexandra Jugović shares how she bridges worlds, creating transformative experiences for clients like renowned artists Darren Aronofsky and The Beatles…
Apr 16
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Alexandra Jugović
8
Why I’m Writing: Designing What Matters Now and Next
Crafting Experiences That Truly Matter. Discover the art of designing with emotion, empathy, and meaning in the digital age, stories, insights, and…
Apr 16
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Alexandra Jugović
8
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