Alexandra Jugović / Yūgen Studio

Why Our Thoughts Must Stay Free

Thoughts Are Sacred, Not Data

Sep 26 • 

Alexandra Jugović

3

Futures You Can Feel

Designing the Pulse Back Into Technology

Sep 19 • 

Alexandra Jugović

5

August 2025

Why the Bot Must End the Chat

How we build trust with rules, not feelings.

Aug 24 • 

Alexandra Jugović

8

4

Humans, Ants, and AI: Where Intelligence Really Sits

Why devotion — not prediction — is the highest form of intelligence

Aug 20 • 

Alexandra Jugović

4

Why AI is already rewriting the way we speak

Language Is a Living Spell

Aug 11 • 

Alexandra Jugović

6

July 2025

Authenticity is the New Royalty

Why being fully human is the last rare thing

Jul 4 • 

Alexandra Jugović

8

June 2025

Darren Aronofsky Is Not Afraid of AI

Not the end of filmmaking. Just the next evolution- if you care enough

Jun 22 • 

Alexandra Jugović

6

The Website That Caught the Police

How we faked a crime scene for the Punisher movie website and accidentally staged one too real —Dispatches from early 2000s Shoreditch

Jun 14 • 

Alexandra Jugović

7

1

Why Prompt Like a Poet

Because what you ask is what you make

Jun 11 • 

Alexandra Jugović

7

Why Creativity Must Shape the Future of AI

Beyond efficiency, and into meaning

Jun 2 • 

Alexandra Jugović

7

May 2025

Why the Soul of Innovation Was Never the Tool

It Begins With Intent

May 26 • 

Alexandra Jugović

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2

April 2025

Amantes Sunt Amentes — When the Internet Was a Love Story

The cult monograph from Hi-ReS! — a relic from a lost digital frontier.

Apr 25 • 

Alexandra Jugović

1